tag:blogger.com,1999:blog-91264928583686349152011-10-15T23:05:22.163-07:00Through the CATAlog, the CATATILLA Design Blog, we are very excited to offer insights on our process as well as clients and projects we stand behind, through our design, marketing, and branding concepts. It is our hope that you find the articles and information to be instrumental in positioning your business through innovative marketing and design.Carol Cartierhttp://www.blogger.com/profile/07508326836799791637noreply@blogger.comBlogger101100tag:blogger.com,1999:blog-9126492858368634915.post-68810423824534088672010-09-28T11:49:00.000-07:002010-09-28T11:51:29.731-07:00

City of Beaverton Press Release, September, 2010 Beaverton Arts Commission Unveils New Website with Tools for Beaverton Arts Community  New tools have been developed for artists, sponsors, and organizations to more effectively bring arts to the community. Beaverton; September 1, 2010 – The Beaverton Arts Commission rolls out their new website and new brand identity this month. The inspiration

CATATILLA Design LLCnoreply@blogger.com0tag:blogger.com,1999:blog-9126492858368634915.post-64100373074420205602010-09-23T09:57:00.000-07:002010-09-23T09:59:01.687-07:00

By Tracey Ullom, Designer, CATATILLA Design LLC Have you ever wondered why an image that you downloaded from a web site looked poor and pixilated when you printed on paper? The reason is rooted in the resolution of the image.  Resolution refers to the amount of information present in a particular raster image. The information is expressed in pixels—those tiny dots or squares that make up a

CATATILLA Design LLCnoreply@blogger.com0tag:blogger.com,1999:blog-9126492858368634915.post-11323219663791504352010-09-07T09:26:00.001-07:002010-09-07T10:36:19.871-07:00

By Tracey Ullom, Designer, CATATILLA Design LLC CATATILA has been working with the City of Beaverton’s Economic Development to develop a variety of marketing tools. The most dynamic change to their visual identity is through the design and launch of their new website in July of 2010. www.BusinessBeaverton.comPurpose The purpose of the site was to promote unique business development programs

CATATILLA Design LLCnoreply@blogger.com0tag:blogger.com,1999:blog-9126492858368634915.post-74880916326574623992010-08-31T13:36:00.000-07:002010-08-31T15:01:21.402-07:00

By Tracey Ullom, Designer, CATATILLA Design LLCWhat they have in common...They are both styles of typefaces or fonts.SerifA typeface with a presence of a small stroke at the end of a main vertical or horizontal stroke. There are many styles of serifs, such as a slab, slur, bracketed or wedge serif. A serif is sometimes considered a decorative element, but it is widely accepted as the preferred

CATATILLA Design LLCnoreply@blogger.com0tag:blogger.com,1999:blog-9126492858368634915.post-73581370502631786282010-08-18T13:19:00.000-07:002010-08-18T13:26:04.476-07:00

By Tracey Ullom, Designer, CATATILLA Design LLC The first thing to understand in marketing by email is that email marketing is not “spam”. Spam is indiscriminately sending out unsolicited bulk emails. Email marketing is targeted specifically to your existing and potential client base. Here are a few things to think about as you get started:BenefitsWhen approached strategically, email marketing

CATATILLA Design LLCnoreply@blogger.com1tag:blogger.com,1999:blog-9126492858368634915.post-27906718679686273982010-08-10T12:35:00.000-07:002010-08-10T12:55:25.641-07:00

By Tracey Ullom, Designer, CATATILLA Design LLCWhat they have in common...They are all methods of creating, displaying and/or calculating color.A brief note about the science…All color is basically about light—and light makes it possible to see color. The science of color and how the human eye perceives color is a very complicated subject of which I am not an expert. I understand all the aspects

CATATILLA Design LLCnoreply@blogger.com1tag:blogger.com,1999:blog-9126492858368634915.post-80066448474845582792010-07-19T11:45:00.000-07:002010-07-19T11:46:43.581-07:00

By Tracey Ullom, Designer, CATATILLA Design LLCWhen I present a piece of work to a client, the most common question I get is, “Can you put something here in this empty space?”. As an educated graphic designer and a lover of type and composition, my wish may be to just say no, but reality and my clients deserve a more complete answer.What is ‘white space’?Simply, it is the intentional empty space

CATATILLA Design LLCnoreply@blogger.com1tag:blogger.com,1999:blog-9126492858368634915.post-65196168988957955062010-07-12T10:35:00.000-07:002010-07-12T10:42:36.877-07:00

By Tracey Ullom, Designer, CATATILLA Design LLCWhat they have in common...They are both image formats and they both support different color modes.Raster: commonly used for photographic imagesAlso called "bitmap", raster is an image format where information is stored in a grid of pixels(see image below) and the color of each pixel is individually defined. The more frequent the pixels/dots are the

CATATILLA Design LLCnoreply@blogger.com0tag:blogger.com,1999:blog-9126492858368634915.post-3648826261521014792010-07-06T10:39:00.000-07:002010-07-06T10:40:49.393-07:00

By Carol Cartier, Principal, CATATILLA Design, LLCI was having lunch at Bugatti's with a friend when I raised the topic of branding. I am curious if business owners in my community have the same philosophy that I do about the value of their brand-and if they were well-branded, they could sell their business rather than close up shop, for much more than a business that isn't well-branded. My

CATATILLA Design LLCnoreply@blogger.com0tag:blogger.com,1999:blog-9126492858368634915.post-23545849912318256322010-07-01T11:20:00.000-07:002010-07-01T11:57:33.203-07:00

Through the CATAlog, we are very excited to offer insights on our process as well as clients and projects we stand behind, through our design, marketing, and branding concepts. It is our hope that you find the articles and information to be instrumental in positioning your business through innovative marketing and design. On top of what you learn, there will be opportunities to share your

CATATILLA Design LLCnoreply@blogger.com0